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Ben joined us in March to talk us through the Seedlip story. Seedlip was the first of the new non alcoholic spirits, aimed at an adult market that wants a sophisticated, non alcoholic drink. It single handedly created a whole new category in the drinks markets, and within 4 years, a majoirty stake had been sold to Diageo.
Ben talks about the development of the brand, his entrepreneurial journey plus his commitment to their sustainable credentials, such as using packaging that can be composted.