Dr Eliza Filby spoke at our Speaker Afternoon Tea on 14th May 2018 at the IoD, Pall Mall, London. Details here: https://www.performingartistes.co.uk/events-post/19
Eliza is an academic, writer and consultant, advising companies on navigating the complex generational gap that has emerged, how the different generations are changing and how business can interact successfully with its colleagues and customers not only with Millennials and Gen Zs but crucially across the generations.
As an academic, she is rooted in data and analysis and therefore her aim to smash some of the misconceptions and generalisations that come with speaking about the generations. Types of questions she addresses includes: Why do Babyboomers upload the most to Facebook? Why do Millennials prioritise an in-work gym over an in-work pensions scheme? Why are Generation X the most productive? Why are Millennials in Asia the new Babyboomers? Why are Gen Z tech-inate but tech-skeptics?
Past clients include Pictet Bank and RGM International; the Ministry of Defence, global hotel group, IHG, publishing industry bible 'The Bookseller', digital design company, JustSoLondon, communications specialist, DRP and leading manufacturer, Procter and Gamble. She has recently completed an extensive six-month project with Toni & Guy and their global wing, Label M.
Eliza received her PhD from the University of Warwick in contemporary British history after which she published her first book, God and Mrs Thatcher (Biteback, 2015) which explored the religious origins of Margaret Thatcher’s politics. Between 2011-2014, Eliza lectured at King‘s College London and Remnin University Beijing. She is currently a Visiting Lecturer at King’s College, London.
In 2014, Eliza founded GradTrain which is now the UK‘s leading training organisation working with universities to deliver public speaking and communications coaching for Millennial graduates. She is currently writing her next book Generation WTF, which examines the habits, tastes and beliefs of young people.
An experienced public speaker and facilitator, Eliza has lectured to a wide range of audiences including universities of Cambridge and Harvard. She is also a prolific writer and writes for The Times, Guardian, Telegraph and the Spectator and has reviewed for the Financial Times amongst others. She has acted as a commentator for BBC News, Radio 4, Radio 3, BBC World Service, and BBC's Daily Politics as well as broadcasting in Russia, Spain, China and North America. She is currently a regular panellist on the Sky News' Evening Paper review show.
Her speaking topics include:
What Millennials and Gen Z want in the Workplace
The Millennial Generation: How to Manage them and How to Market to them
Global Millennial Values and Future Trends
The Generation Gap in the Workplace
The Next Generation of Consumers and Workers
"Eliza not only has a superb command of the Millennials issue, but is a clear, engaging and witty speaker. She held the attention of a diverse audience of senior wealth and asset management professionals and handled the Q&A in a spontaneous and lively manner. Eliza combines academic rigour with the practical experience of a successful businesswoman. It's a winning combination." Head of Group Communications, the Pictet Group
"Eliza's Millennials project was both inspiring and enlightening and her findings have been invaluable to Toni & Guy and label.m....we have loved working with her. Each individual involved in the Millennials project came away with an entirely positive outlook and I can truly say it's made our company even more encouraged to continue to succeed." Global Creative Director, Toni & Guy and label.m
"Eliza has an exceptional grasp of what is happening intergenerationally - the Gens X, Y and Z especially. She has complete knowledge of her data whilst being an excellent warm communicator." Founder of Editorial Intelligence and Fully Connected
"It is a near impossible feat to talk about millennials or marketing without sounding ignorant or patronising. Dr Eliza Filby is fresh, compelling and relevant. She is able to command her audience's attention with ease and her insights leave you questioning everything you thought you knew." JustSoLondon