Cassandra Stavrou MBE is the founder of PROPER Snacks and a pioneer of the healthy snacking boom; she takes her corporate audience on her entrepreneurial journey, detailing the personal and professional challenges she faced in creating a household name brand.
She reveals her “rules for business”: the tangible insights on marketing, sustainability, leadership and more, which have propelled her company to over £100m in sales.
Launched in 2011, Cassandra built the business into Europe's largest independant healthier snacking company. She currently sits on the UK Government's food & drink sector council and was awarded an MBE in 2020 for her services to the food industry.
She is regarded as spearheading the healthy snacking boom in the UK. PROPER’s products are now in over 20 countries and listed in every major retailer. It was one of the first food brands to recognise the true value of community and culture, developing a much envied 'cult-like' customer base.
Cassandra sold PROPER Snacks as part of a major deal to form one of Europe’s largest healthy snacking companies, WARP Snacks – creating a new challenger to the established market giants, with over £100m in sales. She navigated and completed the deal during the height of the UK’s departure from the EU, the COVID-19 lock down all while pregnant. She remains both operational and on the board of WARP Snacks.
She is also an active angel investor and advisor, backing the next generation of impact businesses.