Adrian Moorhouse retired in 1992 from a career unparalleled in British swimming, with 12 years at international level highlighted by an Olympic title, several world records and almost a clean sweep of British breaststroke records. His work in the field of sport is still ongoing as a swimming commentator for the BBC. He is also patron of the SPARKS charity and fellow of the RSA.
In 1995, Adrian co-founded Lane4 and is now Managing Director of the business. He combines this demanding role alongside delivering his own projects as a consultant.